about us

Excellence is In Our Nature

With over 40 years in the industry, Reliance Private Label is a leading manufacturer of scientifically-formulated nutritional supplements. Creating innovative products is in our DNA and at the core of all we do.

Our Mission

Reliance relentlessly searches the world to identify trusted and innovative ingredients to create premium products that retailers and select brands can trust to drive brand success and customer loyalty.
“We love working with Reliance as our private label supplements supplier – they offer incredible quality, a second-to-none product selection, innovative new products, and reliability that makes us proud to tell customers Reliance makes ‘our brand.’ Excellent customer service and a responsive team make it all the better.”
– Zachary M, CEO, Cambridge Naturals

Social Responsibility

We are passionate about helping our employees succeed, giving back to our local community, and striving to lessen our impact on the environment.

Employee Engagement

We believe our employees make us great, and we strive to make Reliance a great place to work. Because we trust in them, we intentionally show our employees respect and appreciation, and give them opportunity to succeed. We host events and festivities that celebrate them, offering professional development opportunities that support their goals, and listen to them at town hall-style gatherings.

Community Involvement

We believe in the power of generosity. We are actively involved in our community by donating time and resources to a variety of charitable organizations that are committed to alleviating hunger, providing disaster relief, supporting people with special needs, fighting cancer and other diseases, among other vital causes.

Environmental Stewardship

We share your passion for the environment. We believe post-consumer resin (PCR) is a more environmentally-sustainable packaging option with reduced petroleum demand, less plastics in landfills and in the oceans, and for minimizing the carbon footprint. We are committed to 95% PCR packaging by 2025, because it fits our goal for sustainability and it just feels good doing the right thing.

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