This is part of The Contract Manufacturing Playbook, a series sharing strategy and execution insights from 40+ years of building […]
This is part of Ingredient Intelligence, a series tracking where the supplement market is going and what it means for
Excipients are formulation tools, not fillers. Learn how supplement brands meet clean label expectations and build consumer trust through intentional formulation.
The supplement industry is moving from clean label to clinically proven. See how branded ingredients are reshaping contract manufacturing and brand strategy.
Discover how delivery formats like powder sticks and chewables are driving growth across creatine, hydration, whey, and collagen categories – and what it means for your supplement brand strategy.
Strategic guidance for supplement contract manufacturing, including formulation, format selection, and production execution, backed by 40+ years of industry experience.
Creatine is no longer just for athletes. Discover why women are driving 300%+ growth in the category and what supplement brands need to know to capitalize on this emerging market opportunity.
Fiber is emerging as a core growth driver in the dietary supplement and functional nutrition market. Explore SPINS trend data, private label expansion, protein plus fiber formulation strategies, and what this shift means for product development, contract manufacturing, and long-term brand growth.
Plant-based protein is fueling supplement category growth. Learn how flexitarian demand and daily wellness trends create long-term brand opportunity.
FDA approves NMN supplements again. Explore the longevity market opportunity and how to launch NMN products quickly with the right manufacturing partner.
Market insights on high-growth supplement ingredients and trends to guide product development, positioning, and SKU strategy.
FDA approves NMN supplements again. Explore the longevity market opportunity and how to launch NMN products quickly with the right manufacturing partner.
Discover 5 key supplement trends from Supply Side Global 2025 that create brand opportunities. Strategic insights for faster speed-to-market.
Learn how dietary supplement contract manufacturing works, from partner selection to process, timelines, and scaling production.
We’re thrilled to announce that Hydrate!, our cutting-edge electrolyte replenishment stick pack, has been recognized as one of Vitamin Retailer Magazine’s Top New Products of 2024!
Introducing the latest releases for Q1 2025! Reliance is proud to unveil a carefully curated collection of products designed to meet women’s unique health and beauty goals.
Learn about Reliance’s comprehensive process for contract manufacturing dietary supplements, from concept to delivery. Quality, innovation, and partnership at every step.
Discover Precision Formulations: the key to effective supplements. Learn how therapeutic dosages, transparency, and synergy can elevate your private label offerings.
Discover the benefits of turnkey supplement contract manufacturing to ensure quality, scalability, and faster market entry for your products.
Here are 10 of the most important factors you can use to help choose the best dietary supplement contract manufacturer for your brand.
Introducing the latest releases for Q3 2024! We’ve added 4 new products to our Advanced Line of precision formulations for therapeutic doses.
Discover the future of wellness with our new stick packs offering on-trend hydration and mood support formulas for your private label. Stay hydrated and refreshed on the go with convenient single-serving options.
Introducing the latest releases for Q3 2023! We introducing new products for adults and kids, just in time for back to school.
Introducing the latest releases for 2023! We’ve got new products that capture the latest market trends and new sizes of best sellers to meet customer demand.
With profit-driven price inflation on the rise, consumers are turning to private label supplements to help them save money. In this blog post, we’ll discuss how these market dynamics are highlighting the benefits of building a private label brand for retailers.
Join us at this year at Expo West Booth #3827 for a look at our best-in-class private label product suites and taste our delicious collagen powders.
Introducing the first new releases for 2023! New must-have product options to differentiate your private label, meet customer demand, and boost sales.
Just in time for back to school, our new private label Kids Suite has supplements designed to make this school year the healthiest ever!
Introducing our newest product – Ultra Omega-3! Provides 1,000mg of EPA+DHA in a molecularly distilled, sustainably-sourced, natural triglyceride form.
Introducing our newest product – Triple-Source Magnesium Chewables! 400 mg of Magnesium per serving sourced from Aquamin®, magnesium citrate, and magnesium chelate, in a delicious Berry Lemonade chewable.
Introducing our newest product – Glutathione Support! Created by popular demand, it contains 250 mg of reduced Glutathione with supporting cofactors.
Introducing our newest products – Grass Fed and Non-GMO Collagen Peptides Powder and Collagen Peptides Creamer
Introducing our newest products – Organic Whole Food Women’s and Men’s 40+, designed to provide support for men and women as they age.
Announcing our new Extra Strength Turmeric – 800mg turmeric with 5mg BioPerine® black pepper extract for enhanced bioavailability.
Join us at this year at Expo West Booth #3622 for a look at our best-in-class private label product suites and a chance to win fabulous prizes.
This guide will provide important information to help you successfully launch your own private label functional mushroom supplement line.
What to look for in a private label functional mushroom supplement manufacturer, including growth options, quality and testing, and appropriate labeling
Here are the 4 key drivers of the huge growth of functional mushroom supplements and where they are going next.
Learn more about what makes functional mushrooms different and the most common types used in supplements.
Introducing our new Private Label Mushroom Supplement Suite – the most complete line of on-trend, functional mushroom supplements available to private label in the industry!
Join us at this year at Supply Side West Booth 3045 for a look at our newest products and a chance to win GIANT MICROBES!
Learn about the key new features of ImmunoLYTE Fizz and how consumers can add it into their daily routines.
Get the answers to common questions about probiotics by asked by consumers.
Announcing our new Colloidal Silver – 8 fl. oz. bottle with 47 servings of 99.99% pure Colloidal Silver.
Introducing our NEWLY EXPANDED Private Label Probiotics Suite! A comprehensive line of private label probiotics with Advanced Blends and Targeted Formulas.
Looking to offer a private label supplement line that is worthy of YOUR name? This guide will help you get started on your own path to supplement success!
Here are 10 of the most important factors you can use to help choose the best private label supplement manufacturer for your brand.
A step-by-step guide to everything you need to know about launching your own private label dietary supplement business.
Learn how scheduling your private label supplement orders can help you maintain optimal inventory levels and guarantee fresh product for your customers.
Learn how the best private label programs optimize each stage of the private label process for value and time to market
Uncover two highly essential advantages of working with an established private label program, and how they can help with building a strong, successful brand.
Learn why including branded ingredients in private label supplement formulas delivers quality and value to a brand.
Discover the three most common risks involved when launching a dietary supplement and what to look for in a private label program to help manage them.
How to choose between private label and contract manufacturing programs for dietary supplements for your brand.
Introducing our new Private Label Whole Food Supplements Suite – the first in the industry! After years of R&D, we are
If your name is on the label, it better deliver. This guide will tell you everything you need to know when launching your own private label whole food supplements.
What to look for in a private label whole foods supplement manufacturer, including product variety, branded ingredients, certifications, and more.
Learn how “natural” and whole food supplements are defined, and the rigorous certification requirements for sourcing, extraction, and processing.
Announcing our new Elderberry Zinc Lozenge – developed to help support the body’s natural defenses and overall wellbeing.
Learn about the massive market growth in Whole Food supplements, why Millennials are the demographic driving it, and what they are looking for.
This post will help you understand the benefits of Whole Food supplements and how they differ from Organic and Synthetic supplements.
There are several important criteria to focus on when selecting a private label or contract manufacturing partner for your probiotic supplements.
This is part of our Ultimate Guide to Private Label Probiotics, a complete overview of the benefits of probiotic supplementation
Creating market-ready private label probiotics requires customer insights, expert strain selection, proper storage and handling, and the right environment.
Learn the three key advantages probiotics dietary supplements have over probiotics-enhanced food.
Learn about the benefits and different sources of prebiotics, and the important role they play in private label probiotic supplements.
Understand the benefits of different species and strains in order to offer the best selection in your private label probiotic supplement.
Learn about the overall health benefits offered by private label probiotics supplements and the importance of Colony Forming Units (CFUs).
If your name is on the label, it better deliver. This guide will tell you everything you need to know when launching your own private label probiotics.
After 40 years, we’ve relaunched our identity with a new logo and website. The new Reliance is a complete refresh of our company’s capabilities and offerings, anchored by the core values that got us here.
