Beyond Probiotics: What Brands Should Know About Pre-, Pro-, and Postbiotic Formulation
Purposeful formulation, not ingredient count, differentiates a microbiome supplement. Learn how brands match biotic science to manufacturing reality.
How Supplement Brands Can Design Daily Wellness Products That Improve Routine Adoption, Drive Repeat Purchases, and Build Long-Term Customer Loyalty
Supplements are abandoned at the point of friction, not the point of formulation. Learn how format, dose, and flavor decisions build repeat purchases.
Multi-Source Collagen Peptides: Why Brands Are Expanding Beyond Traditional Collagen Sources
This is part of Ingredient Intelligence, a series tracking where the supplement market is going and what it means for
The Truth About Excipients and Emulsifiers in Dietary Supplement Contract Manufacturing
Excipients are formulation tools, not fillers. Learn how supplement brands meet clean label expectations and build consumer trust through intentional formulation.
Why Branded Ingredients Are Reshaping Dietary Supplement Contract Manufacturing
The supplement industry is moving from clean label to clinically proven. See how branded ingredients are reshaping contract manufacturing and brand strategy.
The Need for Speed & Flavor: How Delivery Formats Are Driving Supplement Category Growth
Discover how delivery formats like powder sticks and chewables are driving growth across creatine, hydration, whey, and collagen categories – and what it means for your supplement brand strategy.
The Contract Manufacturing Playbook
Strategic guidance for supplement contract manufacturing, including formulation, format selection, and production execution, backed by 40+ years of industry experience.
Why Creatine for Women Is Reshaping Supplement Innovation
Creatine is no longer just for athletes. Discover why women are driving 300%+ growth in the category and what supplement brands need to know to capitalize on this emerging market opportunity.
Fiber Is No Longer the Quiet Nutrient
Fiber is emerging as a core growth driver in the dietary supplement and functional nutrition market. Explore SPINS trend data, private label expansion, protein plus fiber formulation strategies, and what this shift means for product development, contract manufacturing, and long-term brand growth.
How the Plant-Based Protein Market Is Fueling the Next Phase of Supplement Brand Growth
Plant-based protein is fueling supplement category growth. Learn how flexitarian demand and daily wellness trends create long-term brand opportunity.
The Nuts and Bolts of Magnesium
Magnesium is one of the most misunderstood ingredients in the supplement category, not because the science is unclear, but because the label rarely tells the whole story.
Ingredient Intelligence Series
Market insights on high-growth supplement ingredients and trends to guide product development, positioning, and SKU strategy.
NMN Returns: What the FDA Decision Means for Supplement Brands
FDA approves NMN supplements again. Explore the longevity market opportunity and how to launch NMN products quickly with the right manufacturing partner.
Supply Side Global 2025: 5 Emerging Supplement Trends for Brand Success
Discover 5 key supplement trends from Supply Side Global 2025 that create brand opportunities. Strategic insights for faster speed-to-market.
The Ultimate Guide to Contract Manufacturing for Dietary Supplements
Learn how dietary supplement contract manufacturing works, from partner selection to process, timelines, and scaling production.
Reliance’s Hydrate! Stick Packs Named a Top New Product of 2024 by Vitamin Retailer Magazine
We’re thrilled to announce that Hydrate!, our cutting-edge electrolyte replenishment stick pack, has been recognized as one of Vitamin Retailer Magazine’s Top New Products of 2024!
Reliance Innovation 2025: Empower Your Brand with On-Trend Women’s Health and Beauty Solutions
Introducing the latest releases for Q1 2025! Reliance is proud to unveil a carefully curated collection of products designed to meet women’s unique health and beauty goals.
The Contract Manufacturing Process for Dietary Supplements: A Step-by-Step Guide
Learn about Reliance’s comprehensive process for contract manufacturing dietary supplements, from concept to delivery. Quality, innovation, and partnership at every step.
Advanced Formulations: What are Precision Formulations?
Discover Precision Formulations: the key to effective supplements. Learn how therapeutic dosages, transparency, and synergy can elevate your private label offerings.
Turnkey Dietary Supplement Contract Manufacturing: Your Key to Faster Market Entry and Scalable Growth
Discover the benefits of turnkey supplement contract manufacturing to ensure quality, scalability, and faster market entry for your products.
10 Key Factors for Picking the Ideal Dietary Supplement Contract Manufacturing Partner
Here are 10 of the most important factors you can use to help choose the best dietary supplement contract manufacturer for your brand.
Announcing Private Label Stick Packs – Customer Convenience at a Great Value
Discover the future of wellness with our new stick packs offering on-trend hydration and mood support formulas for your private label. Stay hydrated and refreshed on the go with convenient single-serving options.
Private Label Supplements Are Flying off the Shelves Due to Price Inflation
With profit-driven price inflation on the rise, consumers are turning to private label supplements to help them save money. In this blog post, we’ll discuss how these market dynamics are highlighting the benefits of building a private label brand for retailers.
Introducing our NEW Kids Suite!
Just in time for back to school, our new private label Kids Suite has supplements designed to make this school year the healthiest ever!
New Product: Maximum Potency Ultra Omega-3!
Introducing our newest product – Ultra Omega-3! Provides 1,000mg of EPA+DHA in a molecularly distilled, sustainably-sourced, natural triglyceride form.
New Product: Triple-Source Magnesium Chewables!
Introducing our newest product – Triple-Source Magnesium Chewables! 400 mg of Magnesium per serving sourced from Aquamin®, magnesium citrate, and magnesium chelate, in a delicious Berry Lemonade chewable.
New Product: Glutathione Support!
Introducing our newest product – Glutathione Support! Created by popular demand, it contains 250 mg of reduced Glutathione with supporting cofactors.
New Products: Collagen Peptides Powder and Creamer!
Introducing our newest products – Grass Fed and Non-GMO Collagen Peptides Powder and Collagen Peptides Creamer
New Products: Organic Whole Food Women’s and Men’s 40+ Multis!
Introducing our newest products – Organic Whole Food Women’s and Men’s 40+, designed to provide support for men and women as they age.
New Product: Extra Strength Turmeric with BioPerine®
Announcing our new Extra Strength Turmeric – 800mg turmeric with 5mg BioPerine® black pepper extract for enhanced bioavailability.
The Ultimate Guide to Private Label Functional Mushroom Supplements
This guide will provide important information to help you successfully launch your own private label functional mushroom supplement line.
How to Select the Right Private Label Functional Mushroom Manufacturer
What to look for in a private label functional mushroom supplement manufacturer, including growth options, quality and testing, and appropriate labeling
Trends and Targets for Private Label Functional Mushroom Supplements
Here are the 4 key drivers of the huge growth of functional mushroom supplements and where they are going next.
An Introduction to Functional Mushrooms
Learn more about what makes functional mushrooms different and the most common types used in supplements.
Announcing Our New Private Label Mushroom Supplement Suite
Introducing our new Private Label Mushroom Supplement Suite – the most complete line of on-trend, functional mushroom supplements available to private label in the industry!
New Product: ImmunoLYTE Fizz
Learn about the key new features of ImmunoLYTE Fizz and how consumers can add it into their daily routines.
Common Questions Consumers Have About Probiotics
Get the answers to common questions about probiotics by asked by consumers.
Exciting New Additions to Our Private Label Probiotics Family
Introducing our NEWLY EXPANDED Private Label Probiotics Suite! A comprehensive line of private label probiotics with Advanced Blends and Targeted Formulas.
The Ultimate Guide to Private Label Dietary Supplements
Looking to offer a private label supplement line that is worthy of YOUR name? This guide will help you get started on your own path to supplement success!
The Top 10 Factors in Choosing the Best Private Label Supplement Manufacturing Partner
Here are 10 of the most important factors you can use to help choose the best private label supplement manufacturer for your brand.
How to Start Your Own Private Label Dietary Supplement Brand
A step-by-step guide to everything you need to know about launching your own private label dietary supplement business.
The Advantages of Scheduling in Private Label Supplement Manufacturing
Learn how scheduling your private label supplement orders can help you maintain optimal inventory levels and guarantee fresh product for your customers.
The Private Label Process: Optimized for Speed and Value
Learn how the best private label programs optimize each stage of the private label process for value and time to market
Private Label Program Essentials: Quality and Time-To-Market
Uncover two highly essential advantages of working with an established private label program, and how they can help with building a strong, successful brand.
Why Branded & Trademarked Ingredients Matter for Private Label Supplements
Learn why including branded ingredients in private label supplement formulas delivers quality and value to a brand.
How to Manage the 3 Biggest Risks of Offering Private Label Supplements
Discover the three most common risks involved when launching a dietary supplement and what to look for in a private label program to help manage them.
The Difference Between Private Label and Contract Manufacturing Programs for Dietary Supplements
How to choose between private label and contract manufacturing programs for dietary supplements for your brand.
Announcing Our New Private Label Whole Food Supplement Suite
Introducing our new Private Label Whole Food Supplements Suite – the first in the industry! After years of R&D, we are
The Ultimate Guide to Private Label Whole Food Supplements
If your name is on the label, it better deliver. This guide will tell you everything you need to know when launching your own private label whole food supplements.
How to Select a Private Label Whole Food Supplement Manufacturer
What to look for in a private label whole foods supplement manufacturer, including product variety, branded ingredients, certifications, and more.
What Makes A High-Quality Private Label Whole Food Supplement
Learn how “natural” and whole food supplements are defined, and the rigorous certification requirements for sourcing, extraction, and processing.
New Product: Elderberry Zinc Lozenge
Announcing our new Elderberry Zinc Lozenge – developed to help support the body’s natural defenses and overall wellbeing.
Trends and Targets for Private Label Whole Food Supplements
Learn about the massive market growth in Whole Food supplements, why Millennials are the demographic driving it, and what they are looking for.
An Introduction to Whole Food Supplements
This post will help you understand the benefits of Whole Food supplements and how they differ from Organic and Synthetic supplements.
How to Select the Right Private Label Probiotic Manufacturer
There are several important criteria to focus on when selecting a private label or contract manufacturing partner for your probiotic supplements.
Quality Control and Testing Throughout the Probiotic Manufacturing Process
This is part of our Ultimate Guide to Private Label Probiotics, a complete overview of the benefits of probiotic supplementation
Manufacturing Essentials for Private Label Probiotics
Creating market-ready private label probiotics requires customer insights, expert strain selection, proper storage and handling, and the right environment.
The Advantages of Probiotics in Dietary Supplements
Learn the three key advantages probiotics dietary supplements have over probiotics-enhanced food.
The Important Role of Prebiotics in Private Label Probiotics
Learn about the benefits and different sources of prebiotics, and the important role they play in private label probiotic supplements.
The Different Types and Health Benefits of Probiotics
Understand the benefits of different species and strains in order to offer the best selection in your private label probiotic supplement.
Probiotics – Tiny Organisms With Huge Benefits
Learn about the overall health benefits offered by private label probiotics supplements and the importance of Colony Forming Units (CFUs).
The Ultimate Guide to Private Label Probiotics
If your name is on the label, it better deliver. This guide will tell you everything you need to know when launching your own private label probiotics.
Meet the New Reliance!
After 40 years, we’ve relaunched our identity with a new logo and website. The new Reliance is a complete refresh of our company’s capabilities and offerings, anchored by the core values that got us here.