PRIVATE LABEL SUPPLEMENTS WITH A QUALITY ADVANTAGE

Reliance offers a highly innovative portfolio of on-trend, stock products with patented and trademarked ingredients to fuel the growth of your private brand.
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WHY A PRIVATE LABEL SUPPLEMENT LINE IS CRITICAL FOR YOUR BUSINESS

Retailers today are under extreme pressure to retain customers who have almost unlimited options. Building a high value private brand has been proven to be the most successful way to defend your business, build margins, and retain customers. To be successful, your private label supplement brand needs to be:

On-trend so that you always have the products customers are looking for

High quality to ensure your customers are thrilled with every purchase

Flexible in order quantities and designed from the get go for your profitability

WHY RELIANCE IS THE RIGHT PRIVATE LABEL SUPPLEMENT MANUFACTURING PARTNER

Reliance Private Label combines decades of experience in the health and wellness industry with on-trend, data-driven solutions to fuel the growth of your private brand.
Comprehensive On-Trend Stock Portfollo
Over 50+ Patented & Trademarked Ingredients
Certified USDA, Vegan, and Organic Products
Experts in Market Trends and Consumer Demand
Best in Class Manufacturing
Exceptional Service Levels

HOW TO GET STARTED

1.

Check out our Stock Portfolio

2.

Review our Ultimate Guide

3.

Connect with our Sales Team

CUSTOMER TESTIMONIALS

Building partnerships is our passion
“We love working with Reliance as our private label supplements supplier – they offer incredible quality, a second-to-none product selection, innovative new products, and reliability that makes us proud to tell customers Reliance makes ‘our brand.’ Excellent customer service and a responsive team make it all the better.” -Zachary M, CEO, Cambridge Naturals
“I like working with Reliance because of their flexibility and the individual attention I get from them, especially from my account representative. She is very reliable and responsive to our needs and provides excellent education for my staff.” -Betsy, Betsy’s Health Foods

OUR GMP CERTIFIED FACILITY

We can guarantee the purity and quality of our products because we control every step of the production process in our 140,000 square foot, state-of-the-art manufacturing facility in New Jersey. Our facility is equipped with over 20 temperature and humidity-controlled manufacturing rooms that exceed the industry standards for air quality. We also have climate-controlled warehousing space for more than 4,000 pallets. Certifications from world-renowned independent third party agencies are confirmation of the quality we maintain.

FORMATS AND PACKAGING

We offer a broad range of delivery formats and our formulation experts are available to help you choose the best format for your product. Standing out on store shelves and appealing to the right consumer in a competitive marketplace begins with eye-catching packaging. Our in-house design team has the expertise to make sure your brand stands out.

EYE CATCHING AND FDA COMPLIANT LABELS

We want to make sure your label stands out. Our unique template process makes sure your labels are always compliant, while our in-house graphic design team makes sure your labels showcase your brand. Our team is dedicated to bringing visual and tactile interest together with compliant information, to connect consumers with your product.

Frequently Asked Questions

We make setting up your private label easier than ever. There 4 basic steps to the process:
  1. Review our private label program to ensure you can meet our minimum requirements and that our label template is sufficient for your private label needs.
  2. Submit account set-up fee and provide label design direction
  3. Approve your label design and submit your initial order
  4. Receive your first order 1-2 weeks after placing your opening order.

Yes, we accommodate orders of 144 to 288 units per product. For larger quantities over 288 units, advance planning is required, and these can be handled through our
Contract Manufacturing division.

The minimum for your opening order is $3,000. For all reorders, the minimum is $200 and a minimum order quantity of 6 units per item. Reorders of $300 or
more qualify for free shipping.
Once the label has been designed and approved, your first order will ship in 1-2 weeks. All reorders ship within 4 days and delivery will depend on the number of days to your location. For example, any orders placed on Monday (of a non-holiday week) will ship by Thursday.
No, we are not able to offer drop shipping.

We have the most comprehensive catalog of on-trend products for
fast speed-to-market. If you would like to customize one of our stock products to differentiate your
brand, that is available through our Contract Manufacturing division and the custom formulation
minimums would apply.
The efficiency of our private label program is dependent on our label template system. For each product, we have a template with set product name and supplement facts. The template allows for the customer to customize the logo and background color.

If your private label products will be shipped to a freight forwarder in the USA, and the labels will be in English, we can accommodate your request. Any other orders that would require unique labeling or will be shipping outside of the USA would go through
our Contract Manufacturing division and those minimums would apply.
Yes, we can ship you plain, unlabeled bottles of product that you can label yourself. For this request, you would open an account but by-pass the label design steps of the process. For unlabeled orders, the minimums are 12 pieces per sku and you will be asked to sign an Indemnity agreement.

All of the products in our private label program
come in standard white bottle. Any packaging changes would need to go through our Contract Manufacturing
division and those minimums would apply.

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