Private Label

Private Label Supplements
with a Quality Advantage

Reliance offers a highly innovative portfolio of on-trend, stock products with patented and trademarked ingredients to fuel the growth of your private brand.

On-Trend Private Label Portfolio

Supplement Contract Manufacturing
Program Overview

Why It Matters

Why a Private Label Supplement Line Is Critical for Your Business

Retailers today are under extreme pressure to retain customers who have almost unlimited options. Building a high value private brand has been proven to be the most successful way to defend your business, build margins, and retain customers.

To be successful, your private label supplement brand needs to be:

✓

On-trend so that you always have the products customers are looking for

✓

High quality to ensure your customers are thrilled with every purchase

✓

Flexible in order quantities and designed from the get go for your profitability

Our Advantage

Why Reliance Is the Right Private Label Supplement Manufacturing Partner

Reliance Private Label combines decades of experience in the health and wellness industry with on-trend, data-driven solutions to fuel the growth of your private brand.

Comprehensive On-Trend Stock Portfolio

Our catalog of on-trend, ready-to-ship stock products means you always have what today’s customers are looking for, with a shorter path from decision to shelf.

Over 50+ Patented & Trademarked Ingredients

Formulations built on 50+ patented and trademarked ingredients give your private brand a defensible, science-backed edge.

Certified USDA, Vegan, and Organic Products

Certified USDA organic, vegan, and non-GMO options let you meet demand for clean-label products without sacrificing quality or turnaround.

Experts in Market Trends and Consumer Demand

We track category and consumer trends closely, helping you choose products and formats built for where the market is heading.

Best in Class Manufacturing

Every product is made in our GMP-certified, FDA-registered facility, backed by in-house testing and decades of manufacturing expertise.

Exceptional Service Levels

A dedicated account team and responsive support make working with Reliance easy, from your first order through every reorder after.

How It Works

How to Get Started

Customer Testimonials

Building Partnerships Is Our Passion

We love working with Reliance as our private label supplements supplier - they offer incredible quality, a second-to-none product selection, and innovative new products. Excellent customer service and a responsive team make it all the better.

This has been the fastest growing year in my business thanks to the variety of innovation in my private label line.

Our store has always done well with Reliance private label. People see lots of advertising on the internet, and it's important to be able to compete. It's nice to present products that we know are quality tested and efficacious to our customers, as well as keeping them coming back to us for their needs. It is so nice to have a private label that continues to keep up with the latest trends in supplements.

Nice cGMP compliant, FDA regulated offerings across a broad spectrum of dietary supplements. With the help of Reliance, we can provide excellent products at reasonable prices. Glad we found them and we look forward to a great partnership.

The strongest partner we have. Premium products from Reliance help insulate against the Ecommerce takeover of retail. From tried-and-true formulas to new innovations, they are helping us stay competitive and relevant. Thank you, Reliance, for 20+ years of support.

Reliance is best private label company we have found. Excellent customer service, rapid delivery and great prices.

I love Reliance for our private label supplements. Knowing that we get our branding in customers’ homes, keeping us in the forefront of their minds, and never having to sacrifice quality to make that happen is a no brainer for my business. I would recommend Reliance to anyone wanting to further their brand.

Our Facility

Our GMP Certified Facility

We can guarantee the purity and quality of our products because we control every step of the production process in our 140,000 square foot, state-of-the-art manufacturing facility in New Jersey.

Our facility is equipped with over 20 temperature and humidity-controlled manufacturing rooms that exceed the industry standards for air quality. We also have climate-controlled warehousing space for more than 4,000 pallets.

Certifications from world-renowned independent third party agencies are confirmation of the quality we maintain.

Certifications

Capabilities

Formats & Packaging

We offer a broad range of delivery formats and our formulation experts are available to help you choose the best format for your product. Standing out on store shelves and appealing to the right consumer in a competitive marketplace begins with eye-catching packaging. Our in-house design team has the expertise to make sure your brand stands out.

Available Formats

Choose products from a variety of formats.

Tablet

Chewable

Powders

Dissolving Strip

Capsule

Softgel

Standard Bottle Packaging

All of the products in our private label program come in standard white bottle.

Tub

Stick Pack

Pouch

Blister Pack

Bottle

Envelope

In-House Graphic Design

Eye-Catching & FDA Compliant Labels

We want to make sure your label stands out. Our unique template process makes sure your labels are always compliant, while our in-house graphic design team makes sure your labels showcase your brand.

Our team is dedicated to bringing visual and tactile interest together with compliant information, to connect consumers with your product.

FAQ

Frequently Asked Questions

Getting Started

What is the process for setting up a private label and how do I get started?

We make setting up your private label easier than ever. There are 4 basic steps to the process: 1. Review our private label program to ensure you can meet our minimum requirements and that our label template is sufficient for your private label needs. 2. Submit account set-up fee and provide label design direction. 3. Approve your label design and submit your initial order. 4. Receive your first order 1-2 weeks after placing your opening order.

Ordering & Minimums

Can I order in bulk quantities?

Yes, we accommodate orders of 144 to 288 units per product. For larger quantities over 288 units, advance planning is required, and these can be handled through our Contract Manufacturing division.

What are the order minimums for private label?

The minimum for your opening order is $3,000. For all reorders, the minimum is $200 and a minimum order quantity of 6 units per item. Reorders of $300 or more qualify for free shipping.

Shipping

How soon will my order ship?

Once the label has been designed and approved, your first order will ship in 1-2 weeks. All reorders ship within 4 days and delivery will depend on the number of days to your location.

Do you offer drop-shipping?

No, we are not able to offer drop shipping.

Customization & Labels

Can I customize a stock product?

We have the most comprehensive catalog of on-trend products for fast speed-to-market. If you would like to customize one of our stock products to differentiate your brand, that is available through our Contract Manufacturing division and the custom formulation minimums would apply.

Can I customize my label?

The efficiency of our private label program is dependent on our label template system. For each product, we have a template with set product name and supplement facts. The template allows for the customer to customize the logo and background color.

Can I apply my own labels to unlabeled bottles?

Yes, we can ship you plain, unlabeled bottles of product that you can label yourself. For this request, you would open an account but by-pass the label design steps of the process. For unlabeled orders, the minimums are 12 pieces per sku and you will be asked to sign an Indemnity agreement.

Can I change the type of bottle or product packaging?

All of the products in our private label program come in standard white bottle. Any packaging changes would need to go through our Contract Manufacturing division and those minimums would apply.

International

Is private label available for international customers?

If your private label products will be shipped to a freight forwarder in the USA, and the labels will be in English, we can accommodate your request. Any other orders that would require unique labeling or will be shipping outside of the USA would go through our Contract Manufacturing division and those minimums would apply.

Let's Build Something Great Together

Every successful product starts with the right partner. Whether you’re developing a new concept or scaling an established brand, our team is ready to help bring your vision to life with the quality, innovation, and service Reliance is known for.

Private Label Supplements with a Quality Advantage