Products

Discover 5 key supplement trends from Supply Side Global 2025 that create brand opportunities. Strategic insights for faster speed-to-market.

We’re thrilled to announce that Hydrate!, our cutting-edge electrolyte replenishment stick pack, has been recognized as one of Vitamin Retailer Magazine’s Top New Products of 2024!

Introducing the latest releases for Q1 2025! Reliance is proud to unveil a carefully curated collection of products designed to meet women’s unique health and beauty goals.

Discover the future of wellness with our new stick packs offering on-trend hydration and mood support formulas for your private label. Stay hydrated and refreshed on the go with convenient single-serving options.

Just in time for back to school, our new private label Kids Suite has supplements designed to make this school year the healthiest ever!

Introducing our newest product – Ultra Omega-3! Provides 1,000mg of EPA+DHA in a molecularly distilled, sustainably-sourced, natural triglyceride form.

Introducing our newest product – Triple-Source Magnesium Chewables! 400 mg of Magnesium per serving sourced from Aquamin®, magnesium citrate, and magnesium chelate, in a delicious Berry Lemonade chewable.

Introducing our newest product – Glutathione Support! Created by popular demand, it contains 250 mg of reduced Glutathione with supporting cofactors.

Introducing our newest products – Grass Fed and Non-GMO Collagen Peptides Powder and Collagen Peptides Creamer

Introducing our newest products – Organic Whole Food Women’s and Men’s 40+, designed to provide support for men and women as they age.

Announcing our new Extra Strength Turmeric – 800mg turmeric with 5mg BioPerine® black pepper extract for enhanced bioavailability.

Learn about the key new features of ImmunoLYTE Fizz and how consumers can add it into their daily routines.

Announcing our new Elderberry Zinc Lozenge – developed to help support the body’s natural defenses and overall wellbeing.