At Reliance, we pride ourselves on innovation, quality, and staying ahead of market trends to help private brands thrive. That’s why we’re thrilled to announce that Hydrate!, our cutting-edge electrolyte replenishment stick pack, has been recognized as one of Vitamin Retailer Magazine’s Top New Products of 2024!
As featured in the December issue, this recognition underscores our commitment to providing high-quality, science-backed hydration solutions that meet the evolving needs of health-conscious consumers. With the hydration market experiencing explosive growth and consumers demanding sugar-free, on-the-go options, Hydrate! stick packs are a game-changer for private brands looking to capitalize on this booming category.
The Hydration Market: A Multi-Billion Dollar Opportunity
The global hydration and electrolyte market is projected to grow substantially over the next several years, fueled by increased consumer awareness of electrolyte balance, endurance, and recovery. In fact, according to SPINS data, the zero-sugar hydration category alone has seen 95% year-over-year growth, as consumers actively seek healthier alternatives to traditional sports drinks.
This trend represents an enormous opportunity for private brands. With Hydrate! stick packs, retailers can offer a national-brand-equivalent (NBE) hydration solution while keeping sales dollars in-store and fostering stronger customer loyalty.
Why Hydrate! Stands Out
Hydrate! is formulated to provide fast-acting hydration with five essential electrolytes:
- ✅ Sodium (600 mg)
- ✅ Potassium (300 mg)
- ✅ Chloride (900 mg)
- ✅ Calcium (50 mg)
- ✅ Magnesium (100 mg)
But we didn’t stop there. Hydrate! also includes:
- ✨ 400 mg Vitamin C – A key antioxidant that supports immune health and recovery.
- ✨ 50 mcg Vitamin B12 (Methylcobalamin) – To promote energy production and endurance.
All of this comes in a delicious, sugar-free formula available in Tropical Splash and Berry Blast flavors. Unlike traditional hydration drinks loaded with sugar and artificial additives, Hydrate! delivers clean, effective replenishment with natural flavors, beet root powder for color, and stevia for sweetness.
A New Era of Convenience: Reliance’s Stick Pack Manufacturing
To meet the growing demand for single-serving, on-the-go hydration solutions, Reliance has invested in in-house stick pack manufacturing. This strategic move ensures:
- 🚀 Faster lead times – No more relying on third-party co-packers.
- 📦 Better pricing – Reduced shipping costs and co-packer fees.
- ✅ Superior quality control – Direct oversight of formulation and production.
Stick packs offer seamless portability, making them perfect for athletes, travelers, outdoor enthusiasts, and everyday hydration. Each pack contains the precise serving size, eliminating the need for measuring, messy powders, or bulky bottles.
Private Label Brands: Now’s the Time to Capitalize
As the hydration category continues to surge, private brands have a unique opportunity to establish themselves as leaders in the space. With Hydrate!, you can offer your customers a best-in-class electrolyte solution with:
- 🔹 Premium ingredients and no added sugar.
- 🔹 Trending stick pack format that meets consumer demand.
- 🔹 Competitive pricing and higher margins for private label retailers.
Let’s Elevate Your Brand Together
This recognition from Vitamin Retailer Magazine reinforces what our partners already know: Reliance is at the forefront of innovation in the supplement industry. Our Hydrate! stick packs give private brands a powerful tool to attract health-conscious, performance-driven consumers looking for smarter hydration solutions.
†These statements have not been evaluated by The Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
