Introducing the latest new releases for 2025! New must-have product options to differentiate your private label, meet customer demand, and boost sales.
The Growing Demand for Women’s Health Solutions
Women are increasingly taking control of their health journey, seeking supplements that support their changing needs across all life stages. They’re looking for products that:
- Support healthy aging and vitality
- Promote beauty from within
- Help maintain hormonal balance
- Support bone and joint health
- Enhance daily wellness routines
Analysis of market performance shows two dominant trends driving women’s wellness purchasing: unprecedented demand for collagen supplements and sustained growth across targeted health solutions for women.
Collagen Market Growth
The global market for ingestible collagen supplements alone has now surpassed $6.5 billion (Nutraceutical World, 9/5/24), with collagen powders outselling both whey and plant-based protein powders (SPINS, 52 weeks ending 11/03/2024). In retail channels, two national brands currently dominate with 71.8% of collagen sales (SPINS, 52 weeks ending 11/03/2024), creating a significant opportunity for private label brands to capture market share.
Expanding Our Collagen Lineup
Our bestselling collagen line now offers more options to meet consumer demand:
- Multi-Source Collagen Peptides (#573): A comprehensive blend featuring bovine, fish, chicken bone broth, and sustainable U.S. eggshell membrane collagen, now in a convenient 1LB size.
- Collagen Peptides in Chocolate (#954) and Vanilla (#953): Our premium grass-fed bovine collagen delivers 20g per serving in both chocolate (1.3LB) and vanilla (1.7LB) flavors. Free from gluten, dairy, and soy.
Women’s Health Supplement Trends
According to the Natural Products Industry Health Monitor (SPINS, 2023), 77% of consumers reported spending the same or more on supplements compared to the previous year, with women driving purchasing decisions in both the supplement and beauty categories. As the chart below shows, market research reveals distinct segments within the women’s health supplements market which represent established consumer needs with high demand.
Introducing Our New Women’s Health & Beauty Formulas
Reliance is proud to unveil a carefully curated collection of products designed to meet women’s unique health and beauty goals. Each formula combines premium ingredients with the latest clinical science to position your private label as a leader in innovation and results.
- Advanced FEM Support† (#816): A comprehensive formula supporting hormonal balance, mood, bone health, and vitality.
- Advanced Beauty Care† (#815): A complete formula promoting healthy hair, skin, and nails through nutritional support.
- Ultra DIM 60 (#818): Targeted support for healthy hormone metabolism and balance.
- D-Mannose 1,000mg (#706): A focused solution for maintaining urinary tract health.
- Algae-Based Calcium Slim Tabs (#698): An innovative, vegan-friendly approach to bone health support.
Why Choose Reliance?
When you partner with Reliance, you’re not just keeping up—you’re leading the charge in a rapidly growing market. Our products are clinically effective, designed to deliver faster results for women who want to feel, look, and move better for more of their future.
By offering these innovative solutions, you can:
- Meet the needs of women actively seeking products that align with their healthspan goals
- Increase the value of your private label by positioning it as a trusted leader in women’s health and beauty
- Build long-term customer loyalty by delivering results-driven solutions that work
Let’s Innovate Together
Now is the time to invest in the future of women’s health and beauty. Contact your Reliance sales representative today to request samples and take advantage of exclusive introductory offers. Together, we’ll create products that empower your customers—and elevate your brand.
†These statements have not been evaluated by The Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
